Scope of work
After a period of inactivity, we helped relaunch The Garifuna Market’s social media presence through the “Garifunas of New York” campaign, celebrating modern Garifuna influencers and creatives.
Our work included:
Campaign Strategy: Co-developed a culturally resonant relaunch plan.
Content Production: Supported scripting, design, and video creation.
Video Editing: Produced platform-ready, multi-use video assets.
Social Media Management: Scheduled and published consistent, community-driven content.
Copywriting: Crafted on-brand, culturally aligned captions and messaging.
Analytics: Monitored performance to guide strategy and optimize growth.
Year
2024-Present
Industry
Retail
Location
New York, New York
Campaign Results
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The campaign generated over 71,000 views, marking a 3,000% month-over-month and 1,500% year-over-year increase in visibility.
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The campaign drove 1.3K visits to the platform, reflecting a 702% month-over-month increase and a 128% year-over-year growth in traffic.
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The campaign garnished over 5k engagements earning a 7.75% engagement rate based on views and a 65.48% engagement rate based on followers—both indicating strong audience interaction.