Scope of work
As lead social media strategist and manager for Think Suncare (formerly GoThinkCo), our founder played a central role in redefining the brand’s digital presence with platform-specific strategies aligned to its clean, wellness-driven identity.
Key contributions included:
Content Strategy & Creation: Collaborated with creative teams to produce Reels, static content, and branded storytelling that reinforced the brand’s sun care mission.
Social Media Management: Handled daily scheduling, posting, and engagement on Instagram and TikTok.
Analytics & Optimization: Used performance data to guide strategy and scale impact.
This work helped reestablish Think Suncare’s voice, growing a values-led and highly engaged community.
Year
2022-2024
Industry
Skincare, Health & Wellness
Location
Simi Valley, CA
Between 2022 to 2024, the brand experienced significant growth and engagement across various platforms:
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Achieved a following of approximately 154,000, enhancing brand visibility and community engagement
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Led up to 12 high value brand partnerships per year, resulting in a 22% follower increase, 35% engagement boost, and 250K+ campaign impressions.
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High performing reels reached over 100K oraganic views, significantly boosting brand awareness and contributing to higher engagement rates during seasonal sun care campaigns.